Strategies for Attracting Corporate VC funds

In these uncertain times, where money is getting tight, corporate VC’s (CVC) are still investing heavily in start ups and those investments are paying off. Navigating the CVC landscape can be somewhat challenging for a start up but doing it well can play big dividends. McKinsey has found that start ups with CVC funding consistently have more successful exits and faster roads to profitability.

It is important for the start up to understand the strategic vision of the CVC and find ones that are a good fit, where the start up can benefit from their operational expertise, including market access, supply chain and other sources of value and the CVC can gain important strategic and competitive insights, in addition to financial return.

This podcast provides a detailed and insightful analysis of what drives a CVC and how the start up can tackle it.

https://omny.fm/shows/inside-the-strategy-room/170-how-to-make-corporate-venture-capital-investme